Hyundai needed a modern, conversion-focused digital experience to match the brand’s innovation and market leadership in the Dominican Republic. The goal was to redesign the national website to support product discovery, simplify the quotation process, and elevate the visual identity aligned with global Hyundai standards — while remaining responsive and fast for the local market.

UX Strategy & Process

We began with user journey audits to identify friction points in the existing experience. Key goals included:

• Creating intuitive vehicle discovery and comparison.
• Simplifying the multi-step quotation tool.
• Enhancing performance and mobile-first accessibility.

From sketches to interactive prototypes, we focused on user trust, speed to action, and emotional design that aligned with the Hyundai brand.

Key UX Improvements

Dynamic Vehicle Presentation
Each model now has its own immersive detail page with high-resolution galleries, specs, and emotional lifestyle content.

Interactive Quoting Tool

We redesigned the quotation process into 3 progressive steps, reducing perceived effort and encouraging form completion.

• Smart price breakdowns based on selections
• Real-time total updates
• Clean, distraction-free UI

Responsive Performance
Designs were tested across devices to ensure fluid transitions, fast loads, and touch-friendly components.

Impact & Reflections

The new design:

• Raised the perceived value of Hyundai vehicles in a competitive local market.
• Enabled smoother quote generation for both users and dealership staff.
• Aligned UX with Hyundai’s global brand evolution, localized to the Dominican user’s mindset.